Vision
To become the trusted advisor for data, AI, business intelligence, and digital transformation across Egypt and the region, delivering measurable, ethical, and human-centered value.
Human-Led
Intelligence.
We turn technology investment into measurable, sustainable growth by aligning strategy, technology, and people around real business value.
Get in TouchWhy Talin Exists
Mission
To close the gap between technology ambition and business results, so that every investment in data, AI, and digital transformation creates value leadership can see, measure, and build on.
Intelligence in Action
Two connected modes
Advisory
Helps organizations define direction, strategy, and readiness.
Delivery
Builds, implements, and embeds the solutions that advisory defines.
01
Digital Strategy & Transformation
Clear digital priorities aligned to business strategy.
02
Data & Analytics
Strategy, architecture, governance, and business intelligence, end to end.
03
AI Strategy & Agentic AI
Practical, business-driven AI adoption, from strategy through autonomous agents and automation.
04
Technology & Solution Advisory
Selecting the right platforms and technology for business goals, independent of any single vendor.
05
People, Change & Capacity Building
Preparing people, not just systems, for transformation.
06
Governance & Value Realization
Clear governance, KPIs, and execution discipline that keep transformation accountable.
How We Partner
Business-First Philosophy
We start with the business problem, not the technology. Every engagement is judged by the business value it creates, not the sophistication of the tools involved.
Tech-Agnostic Stance
We recommend what is right for the business, not what is easiest for us to sell. Our recommendations are independent of any single vendor or platform.
People-Centered Delivery
We treat people and communication as part of delivery, not an afterthought to it. Every implementation includes deliberate change management, so the teams who use what we build are ready and equipped to adopt it.
Engagement Flow
Discovery
Understand the goal, the audience, and the constraints.
Roadmap
Align on direction, priorities, and what success looks like.
Build
Design, build, and test the solution.
Adopt
Support the people and processes that make it stick.
Sustain
Monitor, improve, and scale what works.
The Minds Behind Talin
Ahmed Salama is the Founder and CEO of Talin. He brings more than 25 years of technology leadership, most recently as Regional Director for AI Business Solutions at Microsoft. He is an Adjunct Professor of Practice at the American University in Cairo's School of Business, and partners directly with C-suite leaders to ensure technology investments deliver real commercial value.
Dalia Wahba is Co-Founder of Talin and Chairperson of CID Consulting. She brings a track record of designing high-impact marketing, public-private partnership, and organizational-transformation initiatives for global institutions, including roles on AmCham Egypt's Board of Governors and the American University in Cairo School of Business Dean's Strategic Advisory Board.